It is usually assumed that marketers use scientific methods… - David Ogilvy

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It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.

David Ogilvy

Ogilvy on Advertising · September 11, 2013 Verified in 1 source Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In alm… - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy