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It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In alm… - David Ogilvy
" "It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.
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About David Ogilvy
David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.
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Alternative Names:
David MacKenzie Ogilvy
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