As the economist J.M. Keynes said: “The difficulty lies not… - Dave Trott

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As the economist J.M. Keynes said: “The difficulty lies not so much in developing new ideas, as in escaping from the old ones.

Dave Trott

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What works is being different. Don’t try to be liked. Find out how you’re different. Then be that. That’s where the power is. That’s what’s new. That’s what’s wanted.

Einstein said, ‘Not everything that counts can be counted, and not everything that can be counted counts.

Because marketing, like war, is a zero-sum game. If you want something you have to take it from someone else. In order for someone to win, someone has to lose.

As the economist J.M. Keynes said: “The difficulty lies not so much in developing new ideas, as in escaping from the old ones. - Dave Trott

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