It’s funny, it’s amazing how many people go see a movie and have not seen anything about it. People like you and I go to the movies and we’re worried that we’ve seen every scene through all the commercials, and yet half the audience, a lot of people make their decision what movie to see while they’re standing in line. So, I really don’t know. Audiences are getting very specific and segmented, but to me, the dream is still the movie that’s for everyone and it’s harder to reach everyone nowadays.
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The public has lost the habit of movie-going because the cinema no longer possesses the charm, the hypnotic charisma, the authority it once commanded. The image it once held for us all — that of a dream we dreamt with our eyes open — has disappeared. Is it still possible that one thousand people might group together in the dark and experience the dream that a single individual has directed?
I like the saying "The world is as you are." And I think films are as you are. That's why, although the frames of a film are always the same — the same number, in the same sequence, with the same sounds — every screening is different. The difference is sometimes subtle but it's there. It depends on the audience. There is a circle that goes from the audience to the film and back. Each person is looking and thinking and feeling and coming up with his or her own sense of things. And it's probably different from what I fell in love with. So you don’t know how it's going to hit people. But if you thought about how it's going to hit people, or if it's going to hurt someone, or if it's going to do this or do that, then you would have to stop making films. You just do these things that you fall in love with, and you never know what's going to happen.
I think the audience I'd like to reach is increasingly an audience that stays home--a poor audience, a Latino audience, people of color, or people who feel disenfranchised. They're not going out and they don't feel entitled to theater. Theater is becoming more and more elitist because we just do it for each other. It seems that there are more theater people at the theater than regular people, and that's not good.
When you think about it, going to the movies is bizarre. Hundreds of strangers sit in a blackened room, elbow to elbow, for two or more hours. They don't go to the toilet or get a smoke. Instead, they stare wide-eye at a screen, investing more uninterrupted concentration than they give to work, paying money to suffer emotions they'd do anything to avoid in life.
The audience is unpredictable, and the people who produce and distribute the artistic work have no real contact with it. They market the work in large quantities as with books and records, or through a mechanical system, as with radio and television, so that they could not, if they tried, know audience members personally.
So much has changed in terms of the market; the audience has so many options, and you’re reaching for all kinds of attention when you’re making a film. I suppose when it’s really regressive sort of messaging, and it makes hundreds of crores, it hurts. Because you had the opportunity to push the needle in some direction and you didn’t. Those are the things that sometimes bother me. Having said that, every filmmaker has their goals.
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