Modern-day offices have become interruption factories. Merely walking in the door makes you a target for anyone else’s conversation, question, or irr… - Jason Fried

And, ultimately, you can’t develop a calm culture if you’re constantly fretting about what the best practices prescribe and whether you’re measuring or messing up.

Until you actually start making something, your brilliant idea is just that, an idea.

If you think a competitor sucks, say so. When you do that, you’ll find that others who agree with you will rally to your side. Being the anti-______ is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts positioned itself as the anti-Starbucks. Its ads once mocked Starbucks for using “Fritalian” terms instead of small, medium, and large. Another Dunkin’ campaign was centered on a taste test in which it beat Starbucks. There was even a site called DunkinBeatStarbucks.com where visitors could send e-cards with statements like “Friends don’t let friends drink Starbucks.