Every day, billions of people watch billion of videos on the site. For the younger generation, YouTube has completely replaced television as their medium of choice.

One study estimates that by 2019 the average worker was sending and receiving 126 business emails per day, which works out to about one message every four minutes.2 A software company called RescueTime recently measured this behavior directly using time-tracking software and calculated that its users were checking email or instant messenger tools like Slack once every six minutes on average.3 A

The average smartphone user checks his or her device every six and a half minutes.

There’s nothing left to struggle for, and there are too many distractions and entertainments. Do you realize that every day something like five hundred hours of radio and TV pour out over the various channels? If you went without sleep and did nothing else, you could follow less than a twentieth of the entertainment that’s available at the turn of a switch! No wonder that people are becoming passive sponges — absorbing but never creating. Did you know that the average viewing time per person is now three hours a day? Soon people won’t be living their own lives any more. It will be a full-time job keeping up with the various family serials on TV!

six reasons why email is the best: My company AppSumo generates $65 million a year in total transactions. And you know what? Nearly 50 percent of that comes from email. This percentage has been consistent for more than ten years. Don’t believe me? I have 120,000 Twitter followers, 750,000 YouTube subscribers, and 150,000 TikTok fans — and I would give them all up for my 100,000 email subscribers. Why? Every time I send an email, 40,000 people open it and consume my content. I’m not hoping the platform gods will allow me to reach them. On the other platforms, anywhere between 100 and 1 million people pay attention to my content, but it’s not consistent or in my control. I know what you’re saying: “C’mon, Noah, email is dead.” Now ask yourself, when was the last time you checked your email? Exactly. Email is used obsessively by over 4 billion people! It’s the largest way of communicating at scale that exists today. Eighty-nine percent of people check it EVERY DAY! Social media decides who and how many people you’re seen by. One tweak to the algorithm, and you’re toast. Remember the digital publisher LittleThings? Yeah, no one else does, either. They closed after they lost 75 percent of their 20,000,000 monthly visitors when Facebook changed its algorithm in 2018. CEO Joe Speiser says it killed his business and he lost $100 million. You own your email list. Forever. If AppSumo shuts down tomorrow, my insurance policy, my sweet sweet baby, my beloved, my email list comes with me and makes anything I do after so much easier. Because it’s mine. It also doesn’t cost you significant money to grow your list or to communicate with your list, whereas Facebook or Google ads consistently cost money.

And we have no limits, no restrictions on any of the social networks, unlike many Western European countries. We have 78 to 79 percent of our population using social networks. People just have their phones. And they have all different news in their phones.

every twenty-one minutes, YouTube provides more novel entertainment than Hollywood does in twelve months.

In 2010, the world had 1.2 billion people online globally. By 2020, that number will reach five billion. Nearly three billion more people and their brains will be available to work via smartphones, tablets or at Internet cafes.

The world’s now placid, featureless, and culturally dead: nothing really new has been created since the Overlords came. The reason’s obvious. There’s nothing left to struggle for, and there are too many distractions and entertainments. Do you realize that every day something like five hundred hours of radio and TV pour out over the various channels? If you went without sleep and did nothing else, you could follow less than a twentieth of the entertainment that’s available at the turn of a switch! No wonder that people are becoming passive sponges — absorbing but never creating. Did you know that the average viewing time per person is now three hours a day? Soon people won’t be living their own lives any more. It will be a full-time job keeping up with the various family serials on TV!

Most people start the day by checking email, texts, and social media. And most people struggle to be successful. It’s not a coincidence.

No wonder that people are becoming passive sponges — absorbing but never creating. Did you know that the average viewing time per person is now three hours a day? Soon people won’t be living their own lives any more. It will be a full-time job keeping up with the various family serials on TV!

In 2009, the number of devices connected to the internet exceeded the number of people on the planet (12.5 billion devices, 6.8 billion people, or 1.84 connected devices per person).

Assume, for example, that your Twitter habit effectively consumes ten hours per week. Thoreau would note that this cost is almost certainly way too high for the limited benefits it returns. If you value new connections and exposure to interesting ideas, he might argue, why not adopt a habit of attending an interesting talk or event every month, and forcing yourself to chat with at least three people while there? This would produce similar types of value but consume only a few hours of your life per month, leaving you with an extra thirty-seven hours to dedicate to other meaningful pursuits.

The 2-4 hours you spend scrolling each day (or 730-1460 hours each year) is more than enough time to write a book, build a business, or get in shape. In the moment, it seems like nothing. That's why it's so dangerous. Your time disappears without you being conscious of it.