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" "If you want to pick a role model for designing a group's practical rules of engagement, you can't do better than Merton. To start, he coined the phrase "role model," along with "self-fulfilling prophecy," "reference group," "unintended consequences," and "focus group." He founded the science of sociology and was the first sociologist awarded the National Medal of Science.
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That we make both types of errors, sometimes sticking too long and sometimes giving up too early, shouldn't be that surprising because whether to stick or quit aren't separate decisions. They are one and the same. Whenever you choose to stick, you are, by definition, not quitting. The reverse is true when you choose to quit.
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Business journalist and author Suzy Welch developed a popular tool known as 10-10-10 that has the effect of bringing future-us into more of our in-the-moment decisions. "Every 10-10-10 process starts with a question. . . . [W]hat are the consequences of each of my options in ten minutes? In ten months? In ten years?" This set of questions triggers mental time travel that cues that accountability conversation (also encouraged by a truthseeking decision group).