If you were forced to drink a beaker of di-hydrogen oxide, … - Al Ries

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If you were forced to drink a beaker of di-hydrogen oxide, your response would probably be negative. If you asked for a glass of water, you might enjoy it. That's right. There's no difference on the palate. The difference, in the brain.

Al Ries

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David Ogilvy Josh Kaufman Dave Trott Peter Thiel Dan S. Kennedy

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Branding opportunities do not lie in the pursuit of existing markets. Branding opportunities lie in the creation of new markets.

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If you were forced to drink a beaker of di-hydrogen oxide, your response would probably be negative. If you asked for a glass of water, you might enj… - Al Ries

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