With the right words you can change the world.

You probably don’t want to change the meaning of true halfway through your program (except perhaps if you’re a politician).

Adjectives modify nouns, adverbs modify verbs, advertisers modify the truth.

Words are easy to change, but don't accomplish much.

A computer program can modify itself but it cannot violate its own instructions — it can at best change some parts of itself by *obeying* its own instructions.

Exchange the words ‘have to’ with ‘get to.’ Exchange the word ‘can’t’ with ‘unwilling.’

The single most wasteful thing you can do in marketing is try to change a mind.

Don't use a five-dollar word when a fifty-cent word will do.

When copywriters argue with me about some esoteric word they want to use, I say to them, ‘Get on a bus. Go to Iowa. Stay on a farm for a week and talk to the farmer. Come back to New York by train and talk to your fellow passengers in the day-coach. If you still want to use the word, go ahead.

To change a vocabulary is easy; to change external circumstances or our own ingrained habits is hard and tiresome.

You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.

The most important word in the vocabulary of advertising is TEST. Test your premise. Test your media. Test your headlines and your illustrations. Test the size of your advertisements. Test your frequency. Test your level of expenditure. Test your commercials. Never stop testing, and your advertising will never stop improving.

your problem is that you wanna better word for world

You can create any change you want with your mouth.