Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them. - Jason Fried

In almost every situation, the expectation of an immediate response is an unreasonable expectation. Yet with more and more real-time communication tools creeping into daily work — especially instant-messaging tools and group chat — the expectation of an immediate response has become the new normal.

Change makes things worse all the time. It’s easier to fuck up something that’s working well than it is to genuinely improve it. But we commonly delude ourselves into thinking that more time, more investment, more attention is always going to win.

Tener un contrincante te proporciona también una fantástica historia para contar a tus clientes. Tener una opinión marcada te hace destacar. La gente se anima cuando hay pelea. Toman partido. Los ánimos se encienden. Y esa es una forma estupenda de hacerse ver.