Fred had asked around and found a small mom-and-pop shoe store in a tiny town called Willows about two hours north of our offices. - Tony Hsieh

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Fred had asked around and found a small mom-and-pop shoe store in a tiny town called Willows about two hours north of our offices.

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Additional quotes by Tony Hsieh

Looking back, a big reason we hit our goal early was that we decided to invest our time, money, and resources into three key areas: customer service (which would build our brand and drive word of mouth), culture (which would lead to the formation of our core values), and employee training and development (which would eventually lead to the creation of our Pipeline Team).

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