There is no growth in the comfort zone. - Jocko Willink

Where do you start? You start right HERE. When do you start? You start right NOW. You initiate action. You GO. Here is the reality: That idea isn’t going to execute itself. That book isn’t going to write itself. Those weights out in the gym — they aren’t going to move themselves. YOU HAVE TO DO IT.

Because emotion and logic will both reach their limitations. And when one fails, you need to rely on the other. When it just doesn’t make any logical sense to go on, that’s when you use your emotion, your anger, your frustration, your fear, to push further, to push you to say one thing: I don’t stop. When your feelings are screaming that you have had enough, when you think you are going to break emotionally, override that emotion with concrete logic and willpower that says one thing: I don’t stop. Fight weak emotions with the power of logic; fight the weakness of logic with the power of emotion.

It’s not what you preach, it’s what you tolerate. You have to drive your CTO to exercise Extreme Ownership — to acknowledge mistakes, stop blaming others, and lead his team to success. If you allow the status quo to persist, you can’t expect to improve performance, and you can’t expect to win.