Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision… - Tony Hsieh

company’s culture and a company’s brand are really just two sides of the same coin.

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

The combination of physical synchrony with other humans and being part of something bigger than oneself (and thus losing momentarily a sense of self) leads to a greater sense of happiness.