“Do more hard things everyday” is a great mantra but it should be less about ice baths and more about making that decision you’ve been putting off fo… - Alex Hormozi

You’ll lose money chasing impact. But you won’t lose impact chasing money.

Money gives you leverage to do more.

Better to run a non profit like a business than to run a business like a non profit.

having a Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times. How? It allows you to differentiate yourself from the marketplace. In other words, it allows you to sell your product based on VALUE not on PRICE.

There are two types of people:

1. People that work just enough that people don’t criticize them
2. People that work to be the absolute best there’s ever been

Do not ask them to work together.