Because how we feel about something or someone is more powerful than what we think about it or them. - Simon Sinek

As Herb Kelleher famously said, "You don't hire for skills, you hire for attitude. You can always teach skills.

Think of a Just Cause like an iceberg. All we ever see is the tip of that iceberg, the things we have already accomplished. In an organization, it is often the founders and early contributors who have the clearest vision of the unknown future, of what, to everyone else, remains unseen.

Working hard for something we don't care about is called stress: Working hard for something we love is called passion.