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It is astonishing what power words have over men.

All big changes of the world come from words

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With words one man can make another blessed, or drive him to despair; by words the teacher transfers his knowledge to the pupil; by words the speaker sweeps his audience with him and determines its judgments and decisions. Words call forth effects and are the universal means of influencing human beings.

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Words were originally magic, and the word retains much of its old magical power even to-day. With words one man can make another blessed, or drive him to despair; by words the teacher transfers his knowledge to the pupil; by words the speaker sweeps his audience with him and determines its judgments and decisions. Words call forth effects and are the universal means of influencing human beings.

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Islam spread like a magic wand to all those parts of the world wherever early Muslims went, not only because of the high principles that it postulated, but also because of the rigid practice of these principles in normal daily life by its followers.

At the heart of American Indian oral tradition is a deep and unconditional belief in the efficacy of language. Words are intrinsically powerful. They are magical. By means of words one can bring about physical change in the universe... one can quiet the raging weather, bring forth the harvest, ward off evil, rid the body of sickness and pain, subdue an enemy, capture the heart of a lover, live in the proper way, and venture beyond death. ...there is nothing more powerful. ...To be careless in the presence of words... is to violate a fundamental morality.

Now, as words affect, not by any original power, but by representation, it might be supposed, that their influence over the passions should be but light; yet it is quite otherwise; for we find by experience, that eloquence and poetry are as capable, nay indeed much more capable, of making deep and lively impressions than any other arts, and even than nature itself in very many cases. And this arises chiefly from these three causes. First, that we take an extraordinary part in the passions of others, and that we are easily affected and brought into sympathy by any tokens which are shown of them; and there are no tokens which can express all the circumstances of most passions so fully as words; so that if a person speaks upon any subject, he can not only convey the subject to you, but likewise the manner in which he is himself affected by it. [...] Secondly, there are many things of a very affecting nature, which can seldom occur in the reality, but the words that represent them often do; and thus they have an opportunity of making a deep impression and taking root in the mind, whilst the idea of the reality was transient [...] Thirdly, by words we have it in our power to make such combinations as we cannot possibly do otherwise. By this power of combining we are able, by the addition of well-chosen circumstances, to give a new life and force to the simple object.

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