Viral” distribution occurs when the users of a product bring more users, and those users bring additional users, and so on, much like an infectious v… - Reid Hoffman

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Viral” distribution occurs when the users of a product bring more users, and those users bring additional users, and so on, much like an infectious virus spreads from host to host. Virality can either be organic — occurring during the course of normal usage of the product — or incentivized by some kind of reward.

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Alternative Names: Reid Garrett Hoffman Reid G. Hoffman
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In addition to seeking help on an ad hoc basis, I believe it’s a good idea to be systematic about learning from others. I advise entrepreneurs to have a personal board of advisers or “board of directors” who can proffer advice and help you fill the gaps in your knowledge. For example, I have a set of informal advisers who help me learn about the areas that matter to me, including very specific topics like virality or people management. If you’re serious about someday blitzscaling a company, you should think of your mentors as a board of directors. Regularly report to them on your progress, and ask them how you can do better.

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