Viral” distribution occurs when the users of a product bring more users, and those users bring additional users, and so on, much like an infectious v… - Reid Hoffman

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Viral” distribution occurs when the users of a product bring more users, and those users bring additional users, and so on, much like an infectious virus spreads from host to host. Virality can either be organic — occurring during the course of normal usage of the product — or incentivized by some kind of reward.