If you took organic chemistry in college, you’ve experienced the Dip. Academia doesn’t want too many unmotivated people to attempt medical school, so… - Seth Godin

Industries don’t die by surprise. It’s not as if you didn’t know it was coming. It’s not as if you didn’t know whom to call (or hire). What was missing was leadership — an individual (a heretic) ready to describe the future and build the coalitions necessary to get there. This isn’t about having a great idea (it almost never is). The great ideas are out there, for free, on your neighborhood blog. Nope, this is about taking initiative and making things happen.

It’s human nature to quit when it hurts. But it’s that reflex that creates scarcity.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking.
It builds credibility. It is a living engine of marketing and idea spreading, working every day
to deliver your message with authority.
You should write one.