It’s human nature to quit when it hurts. But it’s that reflex that creates scarcity. - Seth Godin

Then a deadline arrives and you have to cut it short. Is shipping that important? I think it is. I think the discipline of shipping is essential in the long-term path to becoming indispensable.

If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

There’s not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it, fast. That’s because a dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s not going to get better is just too high.