must learn what customers really want, not what they say they want or what we think they should want. - Eric Ries

Una startup es una institución humana diseñada para crear un nuevo producto o servicio bajo condiciones de incertidumbre extrema.

It’s also important that the word innovation be understood broadly. Startups use many kinds of innovation: novel scientific discoveries, repurposing an existing technology for a new use, devising a new business model that unlocks value that was hidden, or simply bringing a product or service to a new location or a previously underserved set of customers. In all these cases, innovation is at the heart of the company’s success.

we were much more likely to run experiments on our customers than we were to cater to their whims.