The greater value of digital to the wider organisation may be experimentation. It may be discovering things about human behaviour and preferences. - Rory Sutherland

This is obviously biased, [but] I think financial and procurement entities are a bit dodgy. They can always claim the credit for a reduction in cost, but they never get blamed for a missed opportunity. Does that seem fair?

Most company mergers fail, so let's not be absolutely naive about the benefits of scale.

I would argue that there is no objective perception of value whatsoever. Our valuation of something is internally constructed. It’s a product of internal perception and is, therefore, the product of mental processes which are highly influenced by context…Nothing is context-independent and, therefore, nothing can be completely marketing-free.