...remember the dangers of the New Groupthink. If it's creativity you're after, ask your employees to solve problems alone before sharing their ideas… - Susan Cain

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...remember the dangers of the New Groupthink. If it's creativity you're after, ask your employees to solve problems alone before sharing their ideas. If you want the wisdom of the crowd, gather it electronically, or in writing, and make sure people can't see each other's ideas until everyone has had a chance to contribute.

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About Susan Cain

Susan Cain (born 1968) is an American writer and lecturer, and author of the non-fiction book Quiet: The Power of Introverts in a World That Can't Stop Talking (2012) which argues that modern Western culture misunderstands and undervalues the traits and capabilities of introverted people. Her follow-on book, Quiet Power (2016), was adapted for children and teens, and for their educators and parents. Cain's Bittersweet: How Sorrow and Longing Make Us Whole (2022) encourages readers to accept feelings of sorrow and longing as inspiration to experience sublime emotions—such as beauty and wonder and transcendence—to counterbalance the "normative sunshine" of society's pressure to constantly be positive.

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Also Known As

Alternative Names: Susan Horowitz Cain
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Additional quotes by Susan Cain

If you’re a teacher, enjoy your gregarious and participatory students. But don’t forget to cultivate the shy, the gentle, the autonomous, the ones with single-minded enthusiasms for chemistry sets or parrot taxonomy or nineteenth-century art. They are the artists, engineers, and thinkers of tomorrow.

The third answer is the most difficult one to grasp, but it's also the one that can save you. The love you lost, or the love you wished for and never had: That love exists eternally. It shifts its shape, but it's always there. The task is to recognize it in its new form.

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Spend your free time the way you like, not the way you think you're supposed to. Stay home on New Year's Eve if that's what makes you happy. Skip the committee meeting. Cross the street to avoid making aimless chitchat with random acquaintances. Read. Cook. Run. Write a story. Make a deal with yourself that you'll attend a set number of social events in exchange for not feeling guilty when you beg off.

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