Before building Nest, Tony Fadell gave the team a literal box. The packaging became a constraint that forced ruthless clarity. A good project start… - David Epstein

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Before building Nest, Tony Fadell gave the team a literal box.

The packaging became a constraint that forced ruthless clarity.

A good project starts by deciding what does not belong.

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It is stupid to claim that birds are better than frogs because they see farther, or that frogs are better than birds because they see deeper.” The world, he wrote, is both broad and deep. “We need birds and frogs working together to explore it.

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In an age when alchemy was still a common approach to natural phenomena, Kepler filled the universe with invisible forces acting all around us, and helped usher in the Scientific Revolution. His fastidious documentation of every meandering path his brain blazed is one of the great records of a mind undergoing creative transformation. It is a truism to say that Kepler thought outside the box. But what he really did, whenever he was stuck, was to think entirely outside the domain.

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