Management scholar Peter Drucker nailed it decades ago when he said “There is nothing so useless as doing efficiently that which should not be done a… - Jason Fried

There is nothing so useless as doing efficiently that which should not be done at all.

Calm is protecting people’s time and attention. Calm is about 40 hours of work a week. Calm is reasonable expectations. Calm is ample time off. Calm is smaller. Calm is a visible horizon. Calm is meetings as a last resort. Calm is asynchronous first, real-time second. Calm is more independence, less interdependence. Calm is sustainable practices for the long term. Calm is profitability.

What distinguishes people who are ten times more effective than the norm is not that they work ten times as hard; it’s that they use their creativity to come up with solutions that require one-tenth of the effort.

Working 40 hours a week is plenty. Plenty of time to do great work, plenty of time to be competitive, plenty of time to get the important stuff done.