PREMIUM FEATURE
Advanced Search Filters
Filter search results by source, date, and more with our premium search tools.
the professionals who are opposed to advertising say it downgrades their profession. And it does. To advertise effectively today, you have to get off… - Al Ries
" "the professionals who are opposed to advertising say it downgrades their profession. And it does. To advertise effectively today, you have to get off your pedestal and put your ear to the ground. You have to get on the same wavelength as the prospect. In advertising, dignity as well as pride goeth before destruction, and a haughty spirit before a fall.
English
Collect this quote
Related quotes. More quotes will automatically load as you scroll down, or you can use the load more buttons.
Additional quotes by Al Ries
PREMIUM FEATURE
Advanced Search Filters
Filter search results by source, date, and more with our premium search tools.
To be successful today, you must touch base with reality. And the only reality that counts is what’s already in the prospect’s mind. To be creative, to create something that doesn’t already exist in the mind, is becoming more and more difficult. If not impossible. The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.
Loading...