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" "Hart and Prahalad’s BoP argument is essentially one of commodification: take existing goods and services and make them orders of magnitude cheaper, then sell them on a massive scale.
Peter H. Diamandis (born May 20, 1961) is an American engineer, physician, and entrepreneur. He is best known as the founder and chairman of the XPRIZE Foundation, and the cofounder and executive chairman of Singularity University. He is also cofounder and former CEO of the Zero Gravity Corporation, cofounder and vice chairman of Space Adventures Ltd., founder and chairman of the Rocket Racing League, cofounder of the International Space University, cofounder of Planetary Resources, cofounder of Celularity, founder of Students for the Exploration and Development of Space, and vice chairman and cofounder of Human Longevity, Inc.
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Eight months later, on July 20, the anniversary of the Apollo moon landing, Musk tweeted again: “Just received verbal govt approval for The Boring Company to build an underground NY-Phil-Balt-DC Hyperloop. NY-DC in 29 mins.” In the spring of 2018, with $113 million of Musk’s own money, the Boring Company began boring.
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