In Gilbert’s terms, we are works in progress claiming to be finished. - David Epstein

Individual creators started out with lower innovativeness than teams — they were less likely to produce a smash hit — but as their experience broadened they actually surpassed teams: an individual creator who had worked in four or more genres was more innovative than a team whose members had collective experience across the same number of genres. Taylor and Greve suggested that “individuals are capable of more creative integration of diverse experiences than teams are.

Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains. Our most fundamental thought processes have changed to accommodate increasing complexity and the need to derive new patterns rather than rely only on familiar ones. Our conceptual classification schemes provide a scaffolding for connecting knowledge, making

The biggest myth about creativity is that it needs freedom.

It doesn’t. It needs constraints.

When options shrink, your brain stops repeating and starts searching.

The box is not limiting you. It is forcing you to think.