In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economi… - Noam Chomsky

Over the last 25 years, the major popular movements that have had significant impact on the general society and have changed it, that have had a major civilizing effect – the feminist movement, the environmental movement, and so on – these are mostly developments of the ‘70s and ‘80s. Their roots might be in the activism of the ‘60s, but the movements themselves developed and extended later. The same is true of the changes in respect for other cultures, rights of oppressed people, and so on. These are quite significant changes. If you compare the United States now to what it was, say, 35 years ago, the changes are quite dramatic. These are changes in popular consciousness that are quite deeply embedded.

Take the Kyoto Protocol. Destruction of the environment is not only rational; it's exactly what you're taught to do in college. If you take an economics or a political science course, you're taught that humans are supposed to be rational wealth accumulators, each acting as an individual to maximize his own wealth in the market. The market is regarded as democratic because everybody has a vote. Of course, some have more votes than others because your votes depend on the number of dollars you have, but everybody participates and therefore it's called democratic. Well, suppose that we believe what we are taught. It follows that if there are dollars to be made, you destroy the environment. The reason is elementary. The people who are going to be harmed by this are your grandchildren, and they don't have any votes in the market. Their interests are worth zero. Anybody that pays attention to their grandchildren's interests is being irrational, because what you're supposed to do is maximize your own interests, measured by wealth, right now. Nothing else matters. So destroying the environment and militarizing outer space are rational policies, but within a framework of institutional lunacy. If you accept the institutional lunacy, then the policies are rational.

there has been a deepening recognition among elites in the West that as you begin to lose the power to control people by force, you have to start to control what they think. And in the United States, that recognition has reached its apogee.