That means you have to keep checking back in on the cost-benefit analysis that the goal is a proxy for. You should reevaluate, on a regular cadence, … - Annie Duke

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That means you have to keep checking back in on the cost-benefit analysis that the goal is a proxy for. You should reevaluate, on a regular cadence, whether the values that you're trying to privilege are still being privileged and whether the values that you're deprivileging, the costs that you're bearing, are still worth it. Those check-ins also offer an opportunity to reevaluate old kill criteria and set new ones.

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Birth Name: Anne LaBarr Lederer
Alternative Names: Anne LaBarr Duke • Annie Lederer • Anne Lederer
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A lot of experience can be an excellent teacher. A single experience, not so much. Looking across a large enough set of decisions and outcomes, we can start to tease out the lessons experience might offer us. Looking at just one outcome, we get resulting and hindsight bias.
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SIX STEPS TO BETTER DECISION-MAKING Step 1 — Identify the reasonable set of possible outcomes. Step 2 — Identify your preference using the payoff for each outcome — to what degree do you like or dislike each outcome, given your values? Step 3 — Estimate the likelihood of each outcome unfolding. Step 4 — Assess the relative likelihood of outcomes you like and dislike for the option under consideration. Step 5 — Repeat Steps 1–4 for other options under consideration. Step 6 — Compare the options to one another.
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