Well, if you can go back to the very beginning and change anything about how you went through it, what would you do differently?” - Julie Zhuo

I can easily tell if this is the kind of person who goes [and] approaches new opportunities with a growth mindset,” she says. “Are they excited to learn? Are they introspective, and do they take lessons from what’s happened in the past?”

A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be compelling so that customers become directly influenced by the product.”

The brand is the impression that people have of your product and service. Whether they love it or whether they don't, you want people to know how they feel about your brand.