That world may be real for them, but it doesn't mean you have to live in it. - Jason Fried

Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be.

If you think a competitor sucks, say so. When you do that, you’ll find that others who agree with you will rally to your side. Being the anti-______ is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts positioned itself as the anti-Starbucks. Its ads once mocked Starbucks for using “Fritalian” terms instead of small, medium, and large. Another Dunkin’ campaign was centered on a taste test in which it beat Starbucks. There was even a site called DunkinBeatStarbucks.com where visitors could send e-cards with statements like “Friends don’t let friends drink Starbucks.

Unless you are a fortune-teller, long-term business planning is a fantasy