our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know - Simon Sinek

Service isn't doing what's expected of us. Service is doing more than what's expected of us.

So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.

Unlike resources, which are ultimately limited, we can generate an endless supply of will. For this reason, organizations that choose to operate with a bias for will are ultimately more resilient than those who prioritize resources.