And what makes people work is an idea worth working for, along with a clear understanding of what needs to be done. - Michael Gerber

What’s the difference? The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.

the typical small business owner is only 10 percent Entrepreneur, 20 percent Manager, and 70 percent Technician.

The machine does much of what we used to do. The machine thinks for us. The machine has become, instead of a tool, the replacement of our minds. Use it (our minds) or lose it has become a reality today. And, since we are less inclined to use it, we are most definitely losing it. Our power to think is being rapidly deteriorated.