All types of societies are limited by economic factors. Nineteenth century civilization alone was economic in a different and distinctive sense, for it chose to base itself in a motive rarely acknowledged as valid in history of human societies, and certainly never before raised to the level of justification of action and behavior in everyday life, namely, gain. The self-regulating market system was uniquely derived from this principle. The mechanism which the motive gain set in motion was comparable in effectiveness only to the most violent outburst of religious fervor in history. Within a generation the whole human world was subjected to its undiluted influence.

If the motivation was simple greed, then that was a promising target for development as an agent inside the enemy’s camp. Greed was not only a predictable impulse, but was an indicator of the dependability of the individual being suborned. It was overwhelmingly associated with profoundly self-centered egos and values.

People always try to find base motives behind every good action. We are afraid of pure goodness and of pure evil.

We find our population suffering from old inequalities, little changed by vast sporadic remedies. In spite of our efforts and in spite of our talk, we have not weeded out the over privileged and we have not effectively lifted up the underprivileged. Both of these manifestations of injustice have retarded happiness. No wise man has any intention of destroying what is known as the profit motive; because by the profit motive we mean the right by work to earn a decent livelihood for ourselves and for our families. We have, however, a clear mandate from the people, that Americans must forswear that conception of the acquisition of wealth which, through excessive profits, creates undue private power over private affairs and, to our misfortune, over public affairs as well. In building toward this end we do not destroy ambition, nor do we seek to divide our wealth into equal shares on stated occasions. We continue to recognize the greater ability of some to earn more than others. But we do assert that the ambition of the individual to obtain for him and his a proper security, a reasonable leisure, and a decent living throughout life, is an ambition to be preferred to the appetite for great wealth and great power.

The force which makes for war does not derive its strength from the interested motives of evil men; it derives its strength from the disinterested motives of good men. Pacifists have sometimes evaded that truth as making too great a concession to Mars, as seeming to imply (which it does not in fact) that in order to abolish war, men must cease to be noble. Base motives are, of course, among those which make up the forces that produce war. Base motives are among those which get great cathedrals built and hospitals constructed-contractors' profit-seeking, the vested interests of doctors and clergy. But Europe has not been covered by cathedrals because contractors wanted to make money, or priests wanted jobs.

The preceding analysis shows that a manager who has high performance goals and excellent job organization but who relies solely on economic needs and direct pressure to motivate his men is very likely to be to be disappointed by their achievements. The noneconomic motives must be used fully, along with the economic needs, to create high performance goals and establish the level of motivational forces which yield high productivity. Since the principle of supportive relationships and group methods of supervision enable a manager to make effective use of the noneconomic motives, some valuable insights can be obtained by examining how these managerial principles appear to affect the motivations, satisfactions, and behavior of the members of an enterprise. A substantial body of research findings demonstrates that the greater the loyalty of the members of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater is the probability that the group will achieve its goals.

History does not show greed of gain as the motive of the great steps in industrial progress. The love of science, the pure delight of mechanical invention, the attainment of some slight personal convenience in labour, and mere chance, play the largest part in the history of industrial improvements. These motives would be as equally operative under state-control as under private enterprise.

Work remains, and must remain, though in the future it is likely to be pleasanter and lighter than in the trying early years of planning. Indeed, the maxim of the Soviet Union is: 'He that will not work, neither shall he eat.' But the Bolsheviks have added a new motive for work: the motive to work for social betterment. In the past, idealists and stray individuals have been moved to activity by this incentive, but there is no previous instance of society as a whole accepting and reacting to this motive. The very basis of capitalism was competition and individual profit, always at the expense of others. This profit motive is giving place to the social motive in the Soviet Union and, as an American writer says, workers in Russia are learning that, 'from the acceptance of mutual dependence comes independence from want or fear'. This elimination of the terrible fear of poverty and insecurity, which bears down upon the masses everywhere, is a great achievement. It is said that this relief has almost put an end to mental diseases in the Soviet Union.

The major incentive to productivity and efficiency are social and moral rather than financial.

Revenge is not an ignoble motive, when it works to a productive end.

Prestige, competitive reputation, social philosophy, social standing, philanthropic interests, combativeness, love of intrigue, dislike of friction, technical interest, Napoleonic dreams, love of accomplishing useful things, desire for regard of employees, love of publicity, fear of publicity – a long catalogue of non-economic motives actually condition the management of business, and nothing but the balance sheet keeps these non-economic motives from running wild. Yet without all these incentives, I think most business would be a lifeless failure.

Industrial history shows that in modern competitive industry the motive of personal gain is most wastefully applied. On the one hand, the great mass of intelligent workers have no opportunity of securing an adequate reward for any special application of intelligence in mechanical invention or other improvement of industrial arts. Few great modern inventors have made money out of their inventions. On the other hand, the entrepreneur, with just enough business cunning to recognise the market value of an improvement, reaps a material reward which is often enormously in excess of what is economically required to induce him to apply his "business" qualities to the undertaking.

The truth of the matter is that, even under individualism, only a small fraction of the population is impelled chiefly by the profit motive, and that vast multitudes of men and women are motivated by other incentives than by the desire for profit. ...nevertheless, they are strategic individuals whose activities are essential to efficiency in industry.

The origins of any productive system seem to be traceable to conditions in which the self-interest driven purposes of individuals are allowed expression. These include the respect for autonomy and inviolability of personal boundaries that define liberty and peace and allow for cooperation for mutual ends. Support for such an environment has led to the flourishing of human activity not only in the production of material well-being, but in the arts, literature, philosophy, entrepreneurship, mathematics, spiritual inquiries, the sciences, medicine, engineering, invention, exploration, and other dimensions that fire the varied imaginations and energies of mankind.