That has been a really hard lesson, though,' she says. 'I had FOMO — fear of missing out. I wanted to be in all places and all things. But that's not… - Jennifer Moss

Candidly, that was the worst job I've ever had. However, it taught me a lot. Those hard jobs are actually really good for you. They build character and you learn what you can do and what you're not willing to tolerate. It was at that job where I was put in a couple of situations that I could not stomach. Going back to that core value of integrity, I put in my two-weeks' notice. That's when I went to my parents and said, 'Let's give it a go at the greenhouse.'

I wasn't projecting what I wanted to project. I wanted to come across calm, put together, direct and driven,' she says. 'So I really worked on changing my responses and my reactions. I was seeing a life coach, Brendon Burchard, who wrote High Performance Habits. It changed my life.

I went into a supplier’s booth and stood there, ignored, for about 20 minutes, despite having 12 workers in the booth,” she explains. “It was right when the show floor opened, and they weren’t busy. I now call it the khakis and polo club because that’s what every one of those guys were wearing. It’s the traditional footprint of so many in our industry, but I don’t participate. I’m tattooed. I’m young. I’m female. So was like, ‘Okay, here’s a bias.’ So now I'm very sensitive to the gender gap in our industry.”