That has been a really hard lesson, though,' she says. 'I had FOMO — fear of missing out. I wanted to be in all places and all things. But that's not… - Jennifer Moss

I had to pivot very quickly and start to identify a couple of chains that we could gain to make up for the loss. That's the year I started to really earn my stripes and gain the respect of my coworkers and peers. At the end of the season, I was able to recapture 89% of the sales. It was tough. But that customer had done over a million dollars with us in 2016.

Our offerings as a supplier were very traditional. When we lost King’s Discount Store, it was an opportunity in disguise. We started to change our basket combinations and move away from that flat footprint into more container gardening with more perceived value on the baskets,”

I do not like the status quo. I am a person who holds space for everyone and I don’t make judgments,”