Wealth and rarity go together. The rarer the art, the piece of jewelry, the designer gown, the travel experience, the first edition book, the celebri… - Dan S. Kennedy

Tips for Mailings to Sell Professional Services Credibility is critical here. Descriptive items of fact (such as number of years in business, number of clients served, sample client lists, and so on) can all be of tremendous value. However, “believability” is even more important than “credibility.” The facts about your business, such as years in business, clients served, proprietary methods, and so on are important, but not nearly as persuasive as what clients have to say about their real-life experiences with you, benefits realized, and skepticism erased. Facts and credibility only support persuasion. Consider offering a free initial consultation or a free package of informative literature; this may break down barriers of skepticism and mistrust. Answer the question: why should the reader bother? Similarly, you should work at making the intangible benefits of your product tangible. This can be accomplished with before/after photographs, slice-of-life stories, case histories, or other examples. Demonstrate the value!

Too often, achievement, accomplishment, ambition is defined as greed. Here’s my clarification: greed is attempting to get something for nothing, to take without exchange.

People often ask me why I have written so many books and why I keep writing books, and this is the principal reason: it is a key to making attachment to me valuable to others, whether that attachment is directly paid for “cafeteria-style,” by renting me as a speaker, guest coach at mastermind meetings, coauthor, and so on, or is the glue of an ongoing relationship, as it is for me with GKIC and several other companies I have promoted ties to, such as the direct marketing software firm, Infusionsoft.