The nervous system consumes more glucose than most other parts of the body, and effortful mental activity appears to be especially expensive in the c… - Daniel Kahneman

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The nervous system consumes more glucose than most other parts of the body, and effortful mental activity appears to be especially expensive in the currency of glucose.

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About Daniel Kahneman

Daniel Kahneman (March 5, 1934 – March 27, 2024) was an Israeli-American psychologist. He shared the 2002 Nobel Memorial Prize in Economic Sciences with Vernon L. Smith. Kahneman is notable for his work on the psychology of judgment and decision-making, behavioral economics and hedonic psychology. Latterly, he was professor emeritus of psychology and public affairs at Princeton University's Woodrow Wilson School.

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Also Known As

Native Name: דניאל כהנמן
Alternative Names: D Kahneman D. Kahneman Kahneman Kahneman D Kahneman D.
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Additional quotes by Daniel Kahneman

A general limitation of the human mind is its imperfect ability to reconstruct past states of knowledge, or beliefs that have changed. Once you adopt a new view of the world (or of any part of it), you immediately lose much of your ability to recall what you used to believe before your mind changed.

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When the question is difficult and a skilled solution is not available, intuition still has a shot: an answer may come to mind quickly — but it is not an answer to the original question. The question that the executive faced (should I invest in Ford stock?) was difficult, but the answer to an easier and related question (do I like Ford cars?) came readily to his mind and determined his choice. This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.

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