If it scares you, it might be a good thing to try. - Seth Godin

If times are tough, your peers and your boss may very well say that you can’t afford to be remarkable. After all, we have to conserve, to play it safe; we don’t have the money to make a mistake. In good times, however, those same people will tell you to relax, take it easy; we can afford to be conservative, to play it safe.

strategy is empty without change, empty without passion, and empty without people willing to confront the void.

Skill and attitude are essential. Authority is not. In fact, authority can get in the way.