The fact that photographs are silent is only one reason why we mistakenly assume they aren’t saying anything. - Errol Morris

If you want to trick someone with a photograph, there are lots of easy ways to do it. You don’t need Photoshop. You don’t need sophisticated digital photo-manipulation. You don’t need a computer. All you need to do is change the caption.

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

Listening to what people were saying wasn't even important. But it was important to look as if you were listening to what people were saying. Actually, listening to what people are saying, to me, interferes with looking as if you were listening to what people are saying.