We can believe in the future and work to achieve it and preserve it, or we can whirl blindly on, behaving as if one day there will be no children to … - Al Gore

Bernays’s business partner, Paul Mazur, said, “We must shift America from a needs to a desires culture.… People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s desires must overshadow his needs.” As Bernays later wrote, in 1928, the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government that is the true ruling power of this country. We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized.… In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons … who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

This was the point made by Jon Stewart, the brilliant host of The Daily Show with Jon Stewart, when he visited CNN’s Crossfire: There should be a distinction between news and entertainment. It really matters. The subjugation of news by entertainment seriously harms our democracy: It leads to dysfunctional journalism that fails to inform the people. And when the people are not informed, they cannot hold government accountable when it is incompetent, corrupt, or both.

In the early days of America’s democracy, education and literacy were the prerequisites for establishing a connection to the body politic. In a world where communication was dominated by the printed word, those who learned to read also learned to write. Gaining the ability to receive ideas was automatically accompanied by the ability to send ideas, expressing your own thoughts in the same medium through which you took in the thoughts of others. The connection, once established, was two-way. As Thomas Jefferson wrote, “The art of printing secures us against the retrogradation of reason and information.” In practice, the use of the printing press was mainly by the elites in America’s early decades, and the scurrilous, vitriolic attacks of that age certainly rivaled the worst of any modern political attacks. Nevertheless, the easy accessibility to the printed word opened up avenues of participation in the dialogue of democracy for people like Thomas Paine, who had neither family wealth nor political influence — other than what he gained with the eloquence of his writing. The age of printed pamphlets and political essays has long since been replaced by television — a distracting and absorbing medium that seems determined to entertain and sell more than it informs and educates. If the information and opinions made available in the marketplace of ideas come only from those with enough money to pay a steep price of admission, then all of those citizens whose opinions cannot be expressed in a meaningful way are in danger of learning that they are powerless as citizens and have no influence over the course of events in our democracy — and that their only appropriate posture is detachment, frustration, or anger.