To become a brand, you’ve got to become relentlessly focused on what you do that adds value. And I promise you can add value to whatever job you’re d… - Keith Ferrazzi

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To become a brand, you’ve got to become relentlessly focused on what you do that adds value. And I promise you can add value to whatever job you’re doing now. Can you do what you do faster and more efficiently? If so, why not document what it would take to do so and offer it to your boss as something all employees might do? Do you initiate new projects on your own and in your spare time? Do you search out ways to save or make your company more money?