I'm like, excuse me, what? But I didn't understand the seasonality, that kind of process. That the minute hand has to go all the way around the clock… - Jennifer Moss

I will never forget the day we lost our largest customer in 2017. It was Feb. 16 at 2 p.m. when he walked in,' she recalls. 'We were doing 30% of our business with this one customer at the time. And they walked in and said, 'We're liquidating the business. I hope we told you soon enough.' And my dad sat there and said, 'I've got 70% of the seed planted. No, you didn't tell us soon enough.' So I hit the ground running. We were in the middle of launching a wholesale houseplant program at the time, so I was already on the road trying to pitch that program,

Fundamentally, employees are going 'why am I here? Life's too short,' she said. 'If we don't realize that people are constantly asking themselves, why am I here? What is the point? If we don't give them the point, then they'll leave or quit or quiet-quit, remain disengaged.

When I was managing the restaurant, I had to make very big decisions on the fly. And I didn't have a super strong mentor in that space, per se. I didn't have a bad one, they were a little bit more passive. And because of that, I was abrasive in my management, and I would anger easily. And that trickled into the greenhouse for a little while. I started to pay a lot more attention to how I was showing up to conversations. What was my body language, was my tone of voice right or how did I leave people feeling? And I have really worked on that over the last four or five years and fine-tuned it.