story needs the following elements: 1. It must be brief, and the subject must be relevant to your pitch. 2. - Oren Klaff

You create novelty by violating the target’s expectations in a pleasing way.

If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.

The Intrigue Story Your intrigue story needs the following elements: 1. It must be brief, and the subject must be relevant to your pitch. 2. You need to be at the center of the story. 3. There should be risk, danger, and uncertainty. 4. There should be time pressure — a clock is ticking somewhere, and there are ominous consequences if action is not taken quickly. 5. There should be tension — you are trying to do something but are being blocked by some force. 6. There should be serious consequences — failure will not be pretty.