The Golden Circle provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by first asking why. - Simon Sinek

We say WHAT we do, we sometimes say HOW we do it, but we rarely say WHY we do WHAT we do.

WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money — that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Companies with a clear sense of WHY tend to ignore their competition, whereas those with a fuzzy sense of WHY are obsessed with what others are doing.