Political scientists followed up on Todorov’s initial research by identifying a category of voters for whom the automatic preferences of System 1 are… - Daniel Kahneman

" "

Political scientists followed up on Todorov’s initial research by identifying a category of voters for whom the automatic preferences of System 1 are particularly likely to play a large role. They found what they were looking for among politically uninformed voters who watch a great deal of television. As expected, the effect of facial competence on voting is about three times larger for information-poor and TV-prone voters than for others who are better informed and watch less television.