The world of literature is a world where there is no reality except that of the human imagination. - Northrop Frye

The objective world is only “material”: it’s there, but it could be there in a great many different forms and aspects...Even here there [are] still possibilities: it can’t be just anything. But perhaps extracting a finite schema from the variety of mythologies, literatures, or religions might contribute something to the understanding of what some of these possibilities could be. The individual can’t create his own world, except in art or fantasy: society can only create a myth of concern. What fun if one could get just a peep at what some of the other worlds are that a new humanity could create–no, live in. (p. 287-8)

Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser doesn't realize that television is [the viewer's] way of looking at him, & not his way of reaching them. (p. 95-6)

The "flow of information," which is mostly misinformation, is actually a presentation of myths. And people are increasingly rejecting the prescribed myths & developing their own counter-myths. (p. 97)