If someone's ungrateful and you tell him he's ungrateful, okay, you've called him a name. You haven't solved anything. - Robert M. Pirsig

It’s all taking the customer’s money and giving him exactly what he wants and then leaving him poorer than when he started.

In our highly complex organic state we advanced organisms respond to our environment with an invention of many marvelous analogues. We invent earth and heavens, trees, stones and oceans, gods, music, arts, language, philosophy, engineering, civilization and science. We call these analogues reality. And they are reality. We mesmerize our children in the name of truth into knowing that they are reality. We throw anyone who does not accept these analogues into an insane asylum. But that which causes us to invent the analogues is Quality. Quality is the continuing stimulus which our environment puts upon us to create the world in which we live. All of it. Every last bit of it.

Some things you miss because they’re so tiny you overlook them. But some things you don’t see because they’re so huge.