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" "Clearly we prioritize safety very seriously, as you can imagine. And some of it could be us being overly protective, a mis-moderation leaning on the side of being careful. Sometimes we have taken something down as an abundance of caution. The position of moderation is very important. It’s not only getting the violation rates down, it’s reducing overmoderation, which happens. It’s a price you have to pay, and you have to find the right balance.
Shou Zi Chew (Chinese: 周受资) (born 1 January 1983) is a Singaporean businessman and entrepreneur who has served as chief executive officer (CEO) of TikTok since 2021.
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People come to TikTok to feel inspired, be creative, and watch uplifting content. It is not the platform of choice for individuals seeking to engage in harmful conduct. However, we also realize that threats to online platform safety are far from static. Content moderation, which is a core element of platform safety, is an exceptionally complicated, dynamic, and constantly evolving process.
The overarching thing that we’re trying to do here is to keep the community safe and inclusive for everybody. There’s always freedom for users to express themselves if it doesn’t violate any of our guidelines. As you can imagine, this is a very complex role, and our trust and safety team is always looking into making sure that the content on the platform is not violative.
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Fans want to know how the music is made. They want to know about the thought process, the creative process. And this is the key thing. They don’t want this to be overproduced. They want this to be super authentic. And one of the key things that you will find on TikTok is that most of the content, everything I just told you about, has to be really authentic. If you try to make it very polished or very refined, it’s not going to be that organic. People will see through this.