In a wicked world, relying upon experience from a single domain is not only limiting, it can be disastrous. - David Epstein

This is a widespread phenomenon. If you’re asked to predict whether a particular horse will win a race or a particular politician will win an election, the more internal details you learn about any particular scenario — physical qualities of the specific horse, the background and strategy of the particular politician — the more likely you are to say that the scenario you are investigating will occur. Psychologists have shown repeatedly that the more internal details an individual can be made to consider, the more extreme their judgment becomes.

Yokoi had no desire (or capability) to compete with electronics companies that were racing one another to invent some entirely new sliver of dazzling technology. Nor could Nintendo compete with Japan’s titans of traditional toys — Bandai, Epoch, and Takara — on their familiar turf. With that, and Drive Game, in mind, Yokoi embarked on an approach he called “lateral thinking with withered technology.” Lateral thinking is a term coined in the 1960s for the reimagining of information in new contexts, including the drawing together of seemingly disparate concepts or domains that can give old ideas new uses. By “withered technology,” Yokoi meant tech that was old enough to be extremely well understood and easily available, so it didn’t require a specialist’s knowledge. The heart of his philosophy was putting cheap, simple technology to use in ways no one else considered.

Improv masters learn like babies: dive in and imitate and improvise first, learn the formal rules later. “At the beginning, your mom didn’t give you a book and say, ‘This is a noun, this is a pronoun, this is a dangling participle,’” Cecchini told me. “You acquired the sound first. And then you acquire the grammar later.