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" "Here’s an example of the 1/3/1 + Bullets structure from my article, “5 Serious Things You Should Know About Money Before You Turn 30.” Money, and “financial freedom,” is a skill. No one ever tells you what you should know about money when you’re young. There isn’t a class in high school, or even college, where a professor sits you down and says, “Now listen up: mastering money is no different than learning how to shoot a basketball or paint a picture. It just takes practice.” Instead, money remains (for many people) this massive unknown in their daily lives. They don’t know how to make more of it. They don’t know how to spend less of it. They don’t know how (they’ll ever) save it. And they don’t know what to do with it once they have it. And that’s a big problem.
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The inverse rule of “Specificity is the Secret,” is “The Broader You Are, The More Confusing You Are.” Once you understand the role specificity plays in highly effective writing, you will start to see it everywhere. “I want to learn how to cook” is broad. “I want to learn how to cook Chicken Tikka Masala” is more specific. “I’m looking to buy a car” is broad. “I’m looking to buy an electric car” is more specific. “I like writing about sports” is broad. “I like writing about basketball and the qualities all great players have in common” is more specific.
The reason I like tagging posts with both broad and niche hashtags is because it gives each post a chance to be exposed to the masses, and to be found by highly targeted readers. We’ll talk more about this in the next section, but the entire secret to getting exposure on your writing online is to find as many ways as possible to make your writing resonate both on a broad level and with a specific audience at the same time. This is one of those ways.
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