To a social animal, trust is like lubrication. It reduces f… - Simon Sinek

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To a social animal, trust is like lubrication. It reduces friction and creates conditions much more conducive to performance,

Simon Sinek

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Portrait adapted from Wikimedia Commons, Lance Cpl. Brendan Mullin (Public domain / CC0)

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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For the feeling of trust to develop, we have to feel safe expressing ourselves first. We have to feel safe being vulnerable. That’s right, vulnerable.

The Infinite Game · October 15, 2019 Verified in 2 sources · 1 more available Sign up to see the complete provenance

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People don't buy what you do , they buy WHY you do it.

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To a social animal, trust is like lubrication. It reduces friction and creates conditions much more conducive to performance, - Simon Sinek

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Additional quotes by Simon Sinek